The Julie Miles Label is a brand with a passion for bending the rules of fashion and style. At it's core is the premise of women blazing their own trails, and dressing in a spirit that defies convention that scoffs at the robotic styles offered by institutional brands.

The journey began growing up on the East Coast of Australia, Julie would flip through the pages of Vogue magazine mesmerized by the haute couture and style that existed outside the small town she grew up in. She lived vicariously through the glossy shots of models in exotic locales wearing the latest trends. Someday, she dreamed. Her zest for life and success brought her to Sydney and Melbourne which held her interest for a while but she realized to grow and succeed she would have to jump ship from Down Under, Like countless other dreamers throughout it’s history, Julie arrived in New York City in the mid-90's with only her bags and her dreams. She thrived in the experimental fashion scene she found in New York and later moved to Los Angeles to immerse herself in the trendy and chic West Coast fashion scene.